How I Fixed My Hair

A personal, story-led UGC reel for HerFlow built around the question their supplements actually answer for a lot of customers: "how do I fix my hair?". The brief was honest, first-person content, told to camera, with the product positioned as part of the routine rather than the hero of every frame. The reel uses two paired shots: a candid moment of working through the hair, and a direct piece-to-camera, to give the story shape without over-producing it. Light is natural, styling is real, and the editing is deliberately restrained, which keeps the testimonial register believable. This sits within my wellness and beauty UGC portfolio as a UK creator. Story-led reels like this work hard for supplement and wellness brands because they translate into trust, especially when paid social leans on testimonial-style creative. I produce these alongside more polished editorial reels so brands can build out a full content mix from one creator.