Mini Set

Athletia product feature concept, focusing on their mini skincare collection consisting of the treatment oil, cleansing oil, and overnight cream housed in their iconic black and white packaging. The brief here was a minimalistic, gallery-style product showcase in line with Athletia's overall minimalist approach from Japan. The composition of the photo is based on a glass acrylic plinth and a marble base to elevate each product at varying heights. In terms of the colouring, the composition is done entirely in black and white to ensure that the product designs speak for themselves. This is an example of content creation designed to be ready-to-use for any beauty brand's own marketing materials. Minimalist Japanese skincare lines are among my speciality categories as a UK beauty UGC creator, and I create minimalist product features for skincare lines where the brief is minimalism itself – where typography and design speak through the product itself, without additional styling.